Microsoft. They are a company that people either love or hate, and there really seems to be no large 'fanboy' base like other companies such as Apple and Google have, but things are starting to change for Microsoft as they are quickly becoming one of the world's most innovative technology companies. With Windows Phone 8, Windows 8, and Microsoft Surface set to launch this Fall, Microsoft are set for a big end to 2012, and now people are starting to take notice of the Redmond, WA based company one again.
While many have declared Apple and Google to be the most innovative companies around, Microsoft has been working hard on changing its fortune. After the debacle that was Windows Vista, Microsoft knew they had to make significant changes in the way that the people perceived the company.
It can easily be said that Windows Vista very nearly destroyed Microsoft, but Microsoft went back to the drawing board and came up with Windows 7, which to date has sold over 600 million copies worldwide. After a successful launch of Win 7, Microsoft knew that they could focus on other areas of interest, such as the rapidly growing smartphone and tablet segments.
The Birth of Windows Phone
In 2010, Microsoft released a new smartphone operating system called Windows Phone. Windows Phone was to replace the aging Windows Mobile operating system, but the new OS was met with a lukewarm reception.
Windows Phone was launched three years after the original iPhone, and two years after Google's Android. It was always going to be an uphill battle to make adopters of those two systems change to their platform, but Microsoft never gave up. Instead they partnered with one of the world's leading smartphone manufacturers: Nokia.
Since the Nokia partnership, Windows Phone has gone from strength to strength. The OS now boasts more than 100,000 applications. The hardware produced by Nokia is stunning; however, the platform still trails behind the competition in terms of adoption rate. Windows Phone 8, Windows 8 and the new Surface tablet look to change that this fall.
One Cohesive Product
Perhaps the biggest selling points of both Apple's and Google's products is that no matter whether you are using an iPod, iPhone, iPad, or a Google Android phone, tablet or Chrome on your computer, all of the products work together seamlessly.
A good example of this is that you can be working on your iPhone and then switch to the iPad and it would be like you didn't switch to a new device. The same goes for Google's products. Everything just works together in perfect harmony, without the user having to do anything more than enter a username and password.
It is this kind of cohesion that Microsoft has been lacking for years. All of Microsoft's products up until this point have been singular in nature with no way to connect together without more software, but now things are changing.
Windows Phone 8, a completely redesigned Windows 8, and the Surface tablets will do for Microsoft what Apple's and Google's products have done for them. Going forward all of Microsoft's products will be able to work together without the end user having to do anything. It will be a seamless experience from one device to the next.
Windows 8, Internet Explorer 10, Microsoft Office 15, and SkyDrive (Microsoft's cloud based service) and many other enhancements will all work in perfect harmony between devices. With new Windows Phone 8 devices set to be announced on September 5, and with the groundbreaking Surface tablets rumored to be priced at just $199, Microsoft is betting that adoption will be swift, and that many will make the jump from Apple and Google.
With three new radically different products about to hit the market it is easy to see why many believe that Microsoft is quickly becoming the most innovative technology company around.